Legal, decent, honest and truthful. It doesn’t sound too much to ask, but many traders
continue to use misleading advertising claims on their websites – and the list is dominated by health products.
If the UK Advertising Standards Authority (ASA) decides that an online ad does not comply with the UK Advertising Code, it will make repeated requests for the dubious claim to be
amended: if traders still fail to comply, then details of the claim and the ASA decision are published. Looking down the list, it is dominated by health products, including something I misread as psychic dentistry. Continue reading →
The BMJ has called for a patient revolution, a “fundamental shift in the power structure in healthcare” in which patients improve healthcare, and not just for themselves. This is not just about engaging patients with specific decisions affecting their care, moving away from the idea of doctors’ orders or compliance, in which patients take the dose of medicine prescribed for them. It is about opening up the whole decision-making process to patients as partners. Continue reading →
One common use of the internet is to search for health information. Could an analysis of search terms, and a little detective work, help provide early clues about drug side effects, before more traditional methods such as official reporting systems have kicked in? Continue reading →